The PvE aspects in this game are too hard to ignore. Equipment makes such a huge impact on how you can deck build. I know I will dump a lot of time into chasing equipment for decks I am interested in creating, and leveling heroes so I have several viable deck choices going into raids.
Man, I was so jealous of a few people that I played magic with that had some of the cooler, and pricey Arabian Nights cards (a bit before I started, and when I was very young.) You definitely have a bit more old schooler in you, but that can only be a good thing. Everyone's background being diverse lends more to a game where you can collectively design decks.
I'm glad you found the KS before it fizzles.